Analysis
In the beginning of the clip we see a shot of London at night which has been speeded up, this acts as an establishing shot as it allows the audience to identify where the show is set in location as-well as time period which is modern day. This is important as that is one of the main USP's of the TV show. It then cuts to a title over London in the day again speeded up. The clip then cuts to a extreme close up of Benedict Cumberbatch's eyes, they shot is dark and there is an opacity to the image as underneath we can still see cars, this means that the connection between the characters is still very important. The lighting is low key lighting, this means that we can only see half of Cumberbatch's face, this suggest mystery and things not being quite as they seem. The close up allows us to focus on his eyes and his quizical look, it also builds suspense as we cannot see all of him.
Next we see a close up shot of Benedict, this allows the audience to make the connection that the last shot and this shot are the same person, he raises his hand towards the camera and it cuts to a more zoomed shot of Benedict, this motion is in time with music and fits with the TV show as it suggests looking closer on things, as you do with a magnifying glass which is iconography associated with the character Sherlock Holmes. The jumpier cuts provide a modern and more edgy feel to the classic idea of the magnifying glass.
The raise of hand and the next shot of the blood on the shirt is an graphic match, this is used throughout the credit sequence and works really well.
The font used in the sequence is cracked and jumps forward. This could represent how Sherlock's character is cracked or the cases that he solves. The jumping forward effect also adds to the magnification idea.
The clip is from the opening of Series 2 of BBC Sherlock.
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